All cases
Lead generation
Result
Conversion growth
+54%
Sales growth
+70%
Client
AvtoLady - driving courses exclusively for women who have a license, but do not have confidence in driving. Their peculiarity is that among the instructors are also only women.
Our goal
| Generating leads/applications using online advertising
Solution
First of all, we set up analytics (in Google Analytics we set the goal - receiving an application) to track the effectiveness of advertising campaigns.
Since autocourses are present in most major cities of Ukraine, it was decided to create a separate landing page for each city. It should be noted that earlier there were no advertising activities in Avtolady.ua.
When building the structure of advertising campaigns in Google Ads, we chose the strategy of maximum segmentation of key queries into different groups.
A well-chosen Google Ads advertising strategy in combination with Facebook/Instagram retargeting allowed us to get a high result
Additionally, it was decided to use retargeting on Facebook and Instagram, so that users who visited the site had the opportunity to complete the conversion from the social network.
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