Result
Increase in sales
х2.2
Number of transactions
+153%
Сonversion growth
+37%
Client
The network of stores "BEREG" is the official distributor of the leading brands of fishing tackle in Ukraine: Daiwa, TFG - Airflo, Preston - Korum, Cormoran, Varivas, Olympic - Graphiteleader, Nash, Tubertini, Oho. In total, there are more than 100 brands in the assortment for both sports and amateur fishing. The network has 6 stores in different cities of Ukraine.
Our goals
| Increasing the number of sales and revenue
| Increasing the conversion rate
How we did it
Solution
First of all, we set up detailed analytics, which significantly increased our ability to optimize advertising campaigns. Now we see the full picture of user behavior, their passage through the conversion funnel, and possible optimization points.
When the site design was changed, the online store management platform was also changed. At first glance - nothing special, but the number and hierarchy of the category, url addresses of categories and products have changed. We worked on this point in detail and directly coordinated the process of moving, so we did not lose organic traffic from search engines, and over time we were able to significantly increase it.
After the migration process was completed, advertising campaigns were set up in Google Adwords, Facebook, products were placed on price aggregators, systematic work on SEO continued. In this project, we use a full range of online advertising formats, from Facebook dynamic remarketing to Google Adwords shopping campaigns. Due to the synergy of all advertising channels, significant results were achieved.
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